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Content Marketing:
Our Online
Orators Telling
Your Story
Content marketing is an umbrella term for various avenues of marketing which may be used to inform customers about products or services and draw them to your pages. Content marketing ranges from email campaigns and blog writing to video production and graphic design.
Essentially, it is the art of taking a concept, service or product and making it engaging! Our creative team devise, distribute and manage dynamic, big-impact content which will dazzle your audience and drive conversation and conversions.
OUR CONTENT MARKETING SERVICE INCLUDES
COPYWRITING
To convince your audience of your expertise your brand needs quality written content. Whether you need copy for a website, a regular blog, ad campaigns, ecommerce product descriptions, brochures or anything else, our skilled wordsmiths can deliver above and beyond, whilst bringing a wealth of SEO knowledge to the table.
EMAIL MARKETING
Email marketing is a fantastic platform to keep your business in the forefront of your subscribers’ minds and encourage them back to your website. We create on-brand email campaigns, with attention grabbing content you'll be remembered for. To ensure we're consistently raising the bar, we monitor and act on performance insights from your campaigns.
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PHOTOGRAPHY
To rise above the competition, you need to stand out. The internet is awash with dull stock photos. Our photography professionals can capture on-site, bespoke and beautifully edited photographs that give your brand the cutting edge; a brand identity that sets you aside from the competition and instils trust.
WHY WORK WITH US?
Awesome Content
We deliver nothing but epic content to ensure your brand stands out from the noise.
First Class Service
We understand the importance of reassurance, which is why our customer service is unrivalled.
Insights & Analytics
Data monitoring and analysis helps us to consistently improve your campaign performance month on month.
Competitor Research
We do comprehensive research so we know exactly how to counter the competition.
Capitalising On Trends
News, TV shows, seasonal events; our gurus monitor what's 'Hot' and use trending topics to maximise content visibility.
In-House Team
Fancy a catch up, have a query? Your dedicated in-house team are on hand to call, email or visit when you need.
THE CONTENT MARKETING PROCESS:
HOW THE MAGIC HAPPENS
1. CONSULTATION
It all begins with a discovery call or a face-to-face consultation where you let us know about you, your business, and what you'd like from our team. Then we can talk you through what our content marketing team can do for you.
2. INVESTIGATION
We don our pipes and magnifying glasses and go full Sherlock Holmes with industry, competitor, and keyword research (minus the pipes, occasionally with magnifying glasses).
3. PLANNING
With all of the information gathered from our consultation and extensive research, we put together a comprehensive content plan which outlines what we will be doing and when it will be completed. This will be shared with you to make sure you're happy with everything before we get started.
4. CREATION
We are storytellers. Email, blog post, video, photography; whatever the medium, each piece of content is a performance of sorts, created to inform, excite, delight and entertain your consumers.
5. EDITING
Once written, you will receive a copy of the content. We hope you will love our work as much as we do, but if there is anything you would like to change, tweak, or add, we will tirelessly edit until you are absolutely satisfied.
6. DISTRIBUTION
Using social media and paid social, email campaigns, paid search and printed distribution, we ensure your content is put where it will perform best.
7. MONITORING
We keep a close eye on the performance of each content campaign using insights and analytics specific to each platform. Then we can make small adjustments and improvements so that your content marketing campaign has an even greater impact month on month.