Christian MichaelsAug 19, 20144 min readHow to Restructure Your PPC Campaign in 5 Easy StepsThe thought of restructuring a PPC campaign is something that tends to strike fear into the hearts of many digital marketers. However, it...
Christian MichaelsJul 3, 20144 min readThe Newbies Guide to Using AdwordsGoogle Adwords and PPC Management (Pay Per Click) is a great way to market your business on the internet. With the ability to promote...
Christian MichaelsApr 21, 20145 min readThe Ultimate Guide to Google AdWords Conversion TypesGoogle recently launched Flexible Conversion Counting. This new type of conversion allows advertisers to track the types of conversions...
Christian MichaelsApr 17, 20144 min read7 Ways to Identify Long Tail Keywords on Google AdWordsLong tail keywords are one of the best ways that you can get traffic to your website through PPC management. Reason being because they...
Christian MichaelsApr 8, 20146 min read10 Pillars to run a Successful AdWords PPC Marketing CampaignPPC Management with AdWords has become a must for any business that wants to drive relevant traffic to their website. However, this...
Christian MichaelsMar 17, 20142 min readUse Seasonality to Boost your PPC PerformancePPC is seen as one of the easiest ways to give your website greater exposure in the search results. The only problem is that with so many...