By now, we are all pretty well-informed about ensuring our web pages have been updated and optimised for mobile devices after Google’s...

With the Premier League being back again, we thought it would be nice to get a little piece out there relating to the world’s most...

For any of you that don’t know, Google Ads are one of the most impactful, widely used and potentially cost-effective methods of modern...

The massive disappointment of series 8 left us thinking about how marketing strategies shouldn’t be created and executed in the same way....

Today’s Friday Functionality is about Google Ad extensions and how they can help drive ad clicks, which in turn will drive sales and...

If like the Avengers at the start of this film you too are starting from a position of weakness and your marketing needs bolstering, then...

The Olympics has always been a fan-favourite success due to its showcasing of sporting brilliance, artwork and a global togetherness; it...

We are aware that not only was Shakira not explicitly referring to PPC, but may in fact have no interest in PPC whatsoever. However, the...

Running a small business brings the inevitability of compromise. In the early stages in particular, you can’t afford to spend money where...

We all know the phrase; it’s not the size of the dog in the fight, it’s the size of the fight in the dog. While the team at Christian...

We all know about SEO, or search engine optimisation. If your website isn’t returning the sales and enquiries that you expect the...

When running a PPC campaign, it is important to continually optimise your ads to sustain or improve their performance. Part of the appeal...

Key performance indicators (KPIs) are used across many industries as a way to measure how well something is performing. Applied to pay...

Used correctly, pay per click (PPC) advertising can do wonders for your business and provide excellent return on investment. If you are...

PPC (Pay Per Click) advertising is an effective method of driving traffic to the website’s of small businesses who find it challenging to...

PPC – or Pay Per Click – advertising has exploded in popularity over the last few years, mainly due to its ability to thrust brands and...

Despite many of its more dedicated fans arguing to the contrary, PPC’s hold over paid digital marketing has started to slip in recent...

Google has been dabbling with different ad layouts for years. So despite the commotion surrounding the end of right hand ads, the news...

Generating traffic and getting those sales numbers up through Google can be a long and tedious process when you leave it to develop...

If you are conducting a Google AdWords campaign then you have no doubt thought about bidding on your brand terms. This is a topic that...