If like the Avengers at the start of this film you too are starting from a position of weakness and your marketing needs bolstering, then we may be able to help! There are in fact more parallels that can be drawn between marketing and the Avengers than you may think, and even if there aren’t, we’re going to make some incredibly tenuous links anyway. In this article you will find a mixture of poorly researched Marvel references and some genuinely useful information on how to supercharge your marketing campaigns. Enjoy!
The Roster
Social Media – Thor – Flashy, flairy, effective and pretty damned sexy! These are all words which we would associate with Chris Hemsworth’s Thor and are words that should describe any social media account. Social media can attract masses of people to your pages, as well as build trust amongst your audience. So make sure your social media accounts are sexy, flashy, flairy and effective!
Email Marketing – Loki – People think the email marketing is ‘bad’ and generally not helpful, like Loki. However, like Loki, you have to appreciate and utilise email marketing. By reaching out to subscribers you can promote new ranges, offer discounts and send seasonal greeting, which will all attract customers to your pages and build trust amongst them.
SEO – Spiderman – SEO is fiddly and very technical, so in a lot of ways it is similar to Spiderman, but the main reason that we’ve grouped them together is that they both start with an s. SEO is all about organically attracting prospective customers to your page by using well-researched and well-worded copy to please the search engines.
PPC – Hawkeye – This service is all about precision and targeting, so who else but Hawkeye? Professionally composed and researched pay per click adverts are a fantastic (4) way to attract people to your pages.
Web Design - Hulk – Your website is the backbone of your online presence, it need not be a hormonal raging green monster, but it should definitely be formidable! Without a beautifully designed and functional website, any other marketing may be futile as your prospective customers will be unimpressed with your pages, and likely to take their business elsewhere.
Content Writing – Iron Man – Good content should be like Iron Man; witty, attractive and flamboyant, whilst also serving a clear purpose. Well-worded content is utterly essential to a marketing campaign and allows you to spread your message via your website, videography, social media and blogs; building trust and bringing in sales/enquiries.
Graphic Design – Black Panther – Black Panther was a visually beautiful film, with fantastic costume design and cinematography; in fact this was one of the only instances of individuality we have seen in the Marvel films! Graphic design captures attentions and creates a beautiful feel to your website, social media and all manner of other marketing avenues.
Ecommerce – Dr Strange - Ecommerce is all about customer experience and the ease of use on your website, and in many ways is absolutely nothing like any of the Marvel characters! So we’ve just put Dr Strange down because he’s a pretty cool character. Ecommerce ensures that website functionality doesn’t let down your sales and that your products are given the exposure that they need.
Videography – Ant-Man – Videography is like Ant-Man in the sense that it is under-utilised and many companies think they don’t need it. But then BOOM, there he is at 100ft tall and everybody’s thinking, ‘Well that worked’. Videos are a great way to explain, promote and show off your products, ranges and services. Every company can make use of videos; they build trust and provide an alternative to long strands of website text, as well as working wonders on social media.
Branding - Captain America – Branding is the face of your organisation and it’s all about setting your tone of voice and building trust with your audience. Captain America is the face and leader of the Avengers in the same sense that branding is the face of your business and leads your tone of voice, this branding message can then be spread across your marketing platforms consistently.
Full Service and Full Power: Digital Marketing Assembled
When the individual Marvel films come out people show some interest, unless of course it’s Ant Man. However, these individual films don’t generate half of the interest or revenue that the Avengers films do! Why is this? Because they aren’t at their full strength and drawing on all of their resources.
This ethos is applicable to digital marketing, when you don’t utilise every avenue and leave no stone unturned, you aren’t as likely to generate as much revenue or interest. Imagine an Avengers ensemble with Iron Man and Thor, but no Hulk, Captain America or Spiderman, yeah it’d be good, but not quite great. This is the same as a marketing campaign which only utilises PPC and Web Design, without any Social Media, SEO or Videography, again, good, but not quite there! In order to truly wow your audience and reel in the punters, businesses need to adopt this whole-picture approach wholeheartedly. A full-service digital marketing campaign will deliver more results than Tony Stark delivers arrogant statements! If you are in need of a super digital marketing agency then get in touch today and speak to one of our marketing marvels.
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