Christian MichaelsJan 10, 20203 min readOptimising for the Voice Search Takeover in 2020By now, we are all pretty well-informed about ensuring our web pages have been updated and optimised for mobile devices after Google’s...
Christian MichaelsDec 4, 20194 min readA Simple Guide to Content LinkingBoosting your SEO and getting yourself noticed online can often seem like an uphill battle. When it comes to organic search engine...
Christian MichaelsNov 26, 20194 min readA Simple Guide to Pillar Pages and Topic ClustersContent marketing strategies are ever-evolving within the search marketing landscape. Newer, more sophisticated search algorithms and...
Christian MichaelsOct 22, 20193 min readA Good SEO strategy is No JokerI know what you’re thinking. Making a link between Todd Phillips’ Joker and Search Engine Optimisation is far-fetched and tenuous. Think...
Christian MichaelsOct 18, 20193 min readBoost Your Local SEO With a Google My Business ListingTo many small businesses, getting to the top of page one on Google search is a mystery, a pipedream. We’re here today to demystify this...
Christian MichaelsAug 13, 20193 min readHow Would Pep Guardiola Assemble His Digital Marketing Team?With the Premier League being back again, we thought it would be nice to get a little piece out there relating to the world’s most...
Christian MichaelsJul 16, 20193 min readSEO & Wimbledon: The ParallelsWhat a men’s final that was, with two of tennis’ all-time greats battling it out in a gruelling 5 hour showdown. Wimbledon is one of the...
Christian MichaelsMay 2, 20194 min readEnd Game-Style Marketing (No Spoilers)If like the Avengers at the start of this film you too are starting from a position of weakness and your marketing needs bolstering, then...
Christian MichaelsDec 17, 20183 min readSEO and PPC – The Best of Both WorldsRunning a small business brings the inevitability of compromise. In the early stages in particular, you can’t afford to spend money where...
Christian MichaelsDec 10, 20182 min readSix Reasons Your Small Business Needs a Content Marketing StrategySmall business owners have a thousand and one priorities to juggle. Precisely why the formulation of an effective content marketing...
Christian MichaelsOct 15, 20183 min readEmpathetic Content Marketing: The Human Behind the MachineAddressing human psychology in marketing is not a new concept. In fact, we have written many a time about the importance of understanding...
Christian MichaelsSep 21, 20183 min readWhy a Small and Mighty Marketing Agency is a WinnerThey say that big things come in small packages, and that is certainly the case at Christian Michaels. As a compact marketing powerhouse,...
Christian MichaelsSep 10, 20182 min readSize Doesn't MatterWe all know the phrase; it’s not the size of the dog in the fight, it’s the size of the fight in the dog. While the team at Christian...
Christian MichaelsSep 4, 20184 min read5 Ways Written Website Content Drives Online SuccessWebsites are complex beasts, but the trick to success is making them as simple as possible for your users to find and to use. Whilst...
Christian MichaelsAug 21, 20184 min read5 Reasons Small Businesses and Start-Ups Should Use a Local Web Design Agency over a DIY WebsiteThe internet, it’s a tough world out there. For every business, achieving online success is the ticket to continued growth (and maybe an...
Christian MichaelsJul 31, 20184 min read5 Things You Need to Know About SEOSEO; it is one of those terms we hear flung about across the web, in strategy meetings, in conversation with marketing friends along with...
Christian MichaelsJun 4, 20184 min read4 Reasons Small Businesses and Start-Ups Should Use a Local Web Design Agency for Their WebsiteSmall businesses and start-ups are springing up like daffodils, all hoping to get their fill of sun-soaked online success. After all,...
Christian MichaelsMay 9, 20183 min readOnce Upon a Time There Was a Beautiful Website: Why Successful Web Design Uses StorytellingFrom the Greek chorus to the British bards and narrators in the Christmas pantomime to bedtimes with your kids, a love of storytelling is...
Christian MichaelsMay 1, 20183 min readWeb Design which Maximises Conversions: Landing Page OptimisationLanding pages are the gateway to your website and they need to work to covert. Whether you are managing your company’s marketing campaign...
Christian MichaelsApr 4, 20183 min readWhy Your Content is Key to a Successful Website Design'Content is King’ is a phrase often thrown around amongst web designers, developers, marketers, and writers alike. In 1996 Bill Gates...