Small businesses and start-ups are springing up like daffodils, all hoping to get their fill of sun-soaked online success. After all, with an exciting, strong and reputable online presence, success is to be expected. Of course, with such bounty for success, comes enormous competition. Just as flowers and plants must constantly battle beneath the surface of the soil, websites must combat their competition using the best features that web design has to offer. That is to say the smartest, most aesthetically pleasing, engaging, and easily navigated websites will rise high above their rivals in the search engine results pages to offer sweet nectar to their buzzing users...
Was that a little too poetic? Perhaps, but as a web design agency we are consistently fine-tuning and improving the web design features that work to get clients’ websites looking great and gifting a positive user experience to their growing volume of site traffic. For small businesses and start-ups, having a fully optimised website is more important than ever. Here we share why using a web design agency can be the ultimate ally to small businesses and start-ups looking to make their mark on the World Wide Web.
Creativity and Functionality – Keeping Users Keen
Quite simply, your website should attract users, guide them to your services, and have them coming back for more. It may not sound too complex, but there’s a lot of work that goes into building a successful website.
Half of the task is how the website looks. Clean, creative, and expressing your brand; you may be able to do a fairly decent job using one a template design. However, unless you know how to target functionality and improve the site navigation – arguably the most important and time consuming part of the web design process – your website will fall short. Arriving at a website that is busy, confusing, and doesn’t allow for easy navigation will likely turn any website traffic towards your competitors. If you want your website to reach its full potential, using an experienced web design agency may be the ticket to success.
SEO-Friendly Web Design
When running a small business or start-up, the chances are your time is already being stretched in all directions. For the most part, your skills and company knowledge will be adept for dealing with the issues that crop up.
Something your expertise may not cover is SEO or Search Engine Optimisation. It isn’t only about getting keywords into your content; when we create websites for clients, every stage of the web design process is optimised for the search engines. From the backend (the complex coding part) to images and Meta titles (how your website appears on the results pages), our team’s expertise in keeping the likes of Google happy is pretty extensive.
You already have a lot of responsibility, and probably a fair amount of stress. Giving the responsibility of building a beautiful, optimised website to the experts will help you sleep that bit easier.
Killer Content, Written by a Word Whizz
At school there were those who were good at maths, those who showed prowess in sport, and those who had a way with words in English. Of course, there were also the ones who could do the lot – but we needn’t talk about them right now. When it comes to your website content, it is essential that your words not only talk the talk, but also walk the walk. Okay, great, but what does that actually mean?
Well, your content needs to answer the following two questions: who are we? What can we do for you? Answering these two questions in a way that engages, informs, excites, and instructs - as well as satisfying the search engines with relevant content and keyword density - is a crucial component to the web design process.
By using a web design agency with a creative content marketing service will ensure that your story and your purpose is told in an accessible and attractive way, to build trust and project your brand amongst your audience.
A Local Web Design Agency Means Easy Communication
Your website, like your business, is important to you. Getting everything perfect and seeing the results are crucial when investing your hard-earned cash. At Christian Michaels, we pride ourselves upon our communication with clients. When people are new to the world of websites, or have been burned by web design agencies in the past, they can be rather wary about trusting someone with such a vital part of their business. We get that. We are in regular contact with all of our clients; most of whom live in and around Greater Manchester so can pop by whenever for a chat about the web design process, where we’re up to, and anything additional they may want to include.
If you are a small business or start-up looking to build the ultimate online presence, get in touch for a free, friendly consultation.
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