Christian MichaelsJan 10, 20203 min readOptimising for the Voice Search Takeover in 2020By now, we are all pretty well-informed about ensuring our web pages have been updated and optimised for mobile devices after Google’s...
Christian MichaelsDec 19, 20193 min readThe Best Christmas Marketing Campaigns of All TimeWhilst at its very core Christmas is a religious holiday, over the years it has grown and manifested into a huge commercial smorgasbord....
Christian MichaelsDec 11, 20195 min readInfluencer Marketing: An IntroductionIf you haven't been living under a rock, you will have heard the term 'influencer' being thrown around a lot recently. The term has grown...
Christian MichaelsDec 4, 20194 min readA Simple Guide to Content LinkingBoosting your SEO and getting yourself noticed online can often seem like an uphill battle. When it comes to organic search engine...
Christian MichaelsNov 26, 20194 min readA Simple Guide to Pillar Pages and Topic ClustersContent marketing strategies are ever-evolving within the search marketing landscape. Newer, more sophisticated search algorithms and...
Christian MichaelsOct 8, 20194 min read5 Reasons Why Businesses Should Use LinkedIn LinkedIn for business, when used to its full potential, can be a powerful tool for individuals and companies that are looking to make new...
Christian MichaelsSep 16, 20194 min read5 Reasons Why Businesses Should Use InstagramA picture is worth a thousand words, especially when it comes to using Instagram for business. The entirely photo and video-based social...
Christian MichaelsAug 13, 20193 min readHow Would Pep Guardiola Assemble His Digital Marketing Team?With the Premier League being back again, we thought it would be nice to get a little piece out there relating to the world’s most...
Christian MichaelsAug 6, 20193 min readCurate and Capture Your Clientele with Professional CopywritingToday’s article is all about copy writing, yes that’s right, a written piece about written pieces, how original! Copywriting is about...
Christian MichaelsMay 22, 20195 min readWhy Your Marketing Campaigns Should be Nothing Like Series 8 of Game of ThronesThe massive disappointment of series 8 left us thinking about how marketing strategies shouldn’t be created and executed in the same way....
Christian MichaelsMay 2, 20194 min readEnd Game-Style Marketing (No Spoilers)If like the Avengers at the start of this film you too are starting from a position of weakness and your marketing needs bolstering, then...
Christian MichaelsApr 23, 20193 min readThe Online Olympics that is EcommerceThe Olympics has always been a fan-favourite success due to its showcasing of sporting brilliance, artwork and a global togetherness; it...
Christian MichaelsApr 8, 20193 min readOnce Upon a Time on the Internet: How to Tell a Story with Your MarketingThis article is all about how to get yourself noticed online as well as build trust with a captivating brand message and narrative....
Christian MichaelsFeb 7, 20193 min readSix Nations vs. Super Bowl: Marketing Strategies Either Side of the PondWith the commencement of the Six Nations and the recent passing of the Super Bowl we have been thinking about the vast difference in...
Christian MichaelsJan 7, 20193 min readBest-Practice Copywriting Rules for 2019Every year brings a new raft of weird and wonderful ‘rules’ for successful copywriting. Most of which turn out to be anything but useful....
Christian MichaelsDec 10, 20182 min readSix Reasons Your Small Business Needs a Content Marketing StrategySmall business owners have a thousand and one priorities to juggle. Precisely why the formulation of an effective content marketing...
Christian MichaelsOct 22, 20183 min readSubject Line: Email Isn’t Dead. Preview Text: 4 Benefits of Email Marketing You Must Make Use Of‘You’ve Got Mail’ may take us back to one of our favourite 90s movies, but the beauty of the email is still going strong today. Yes,...
Christian MichaelsOct 17, 20183 min read5 Benefits of Hiring a Digital Marketing AgencyWe get it; your business is like the child you chose to have. You nurtured it; you watched its first steps; you stopped it from falling...
Christian MichaelsOct 15, 20183 min readEmpathetic Content Marketing: The Human Behind the MachineAddressing human psychology in marketing is not a new concept. In fact, we have written many a time about the importance of understanding...
Christian MichaelsOct 10, 20183 min readMotion in the Online Ocean: Why Video Marketing is a Must-HaveIt isn’t so much that we’re lazy, but we are tired, we are pressed for time, we are entitled to an easy ride every now and then. In comes...