This article is all about how to get yourself noticed online as well as build trust with a captivating brand message and narrative. Storytelling isn’t merely the practice of cleverly negotiating with children to go to sleep at night; it is the practice of enchanting an audience through a message, myth or monologue. The role of storytelling has much more of a roll in marketing than one might assume at first glance. Here’s a little look at our thoughts on marketing and storytelling.
The Development of Storytelling
The history of storytelling pre-dates any other form of entertainment and indeed was the foundation for the arts of theatre, song and dance. Storytelling has developed through the ages from the Neolithic cavemen discussing their daily hunts to Homer, Aesop and the bards of medieval Europe singing of courtship and chivalry. From there, this art form was professionalised and published by the likes of Chaucer, Shakespeare, The Brothers Grimm and Hans Christian Anderson. In the modern world storytelling is not as much of a lost art as we may assume. The natural human tendency to become engrossed in a tale of heroism and love has merely evolved with modern times; we now get our stories through multimedia channels and stations. Though many would not associate marketing with the art of storytelling, the two are as intertwined as Cinderella and her glass slippers.
Build Trust Around Your Brand with Storytelling
When people visit your website or social media pages they want to find answers to the following questions: Who are you? What do you do? How can you help me? Why should I choose your services or products? The key is to answer these questions creatively and engagingly in the form of well written content.
Content marketing is by far the most effective way to build trust around your brand and company. Through the clever use of videos, images, blogs and website copy, you can create a narrative around your brand which will be consistently spread across the various platforms you market on and in. This extends far beyond simply creating an image for your company, it is crucial that this image and brand message is consistently carried out throughout all of your marketing campaigns. This will build the familiarity and trust around the brand that business owners crave.
The Visual Accompaniment
Think back to when you were a child, if you were presented with two books, one with pictures and one without, which would you choose?
We are naturally drawn to visual stimuli, in the form of videos and pictures, and in an increasingly multi-media driven world, it is essential that stimulating visual accompaniments are added to your campaigns. By using videos and pictures which reflect the narrative of your website, blogs and social media posts you will further the recognition of your brand, and again build more trust amongst your clientele, as they become increasingly familiar with your brand and narrative.
Let Us Tell Your Story
It is essential when creating an online narrative that you not only show consistency in
your tone and message, but that you are also utilising the various platforms available to build and develop your online story and its familiarity amongst customers. Bringing a brand to life and creating a captivating story to surround their online presence is a passion of ours. Our social media, ecommerce, web design and content marketing teams work closely with each other to ensure that a consistent brand voice can be heard and seen throughout our client’s various marketing campaigns. If you are in need on an online orating service then get in touch today to start your story.
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