Christian MichaelsNov 26, 20183 min readWhy Strong Branding is Important to Secure Business SuccessHow important is branding in business? Pretty damn important. At its best, strong branding can change the world. Poor branding however,...
Christian MichaelsNov 12, 20183 min readEcommerce Success: Capitalise on Black Friday with these 3 Digital Marketing Must-HavesBlack Friday - one of the most important days in the retail calendar, and now is the time to prepare for it. On last year’s Black Friday,...
Christian MichaelsNov 5, 20183 min readShould I Hire a Full Service Digital Marketing Agency?Yes. Here’s the thing; business is brutal. Exciting with the potential for huge rewards, but brutal. Every day new businesses pop up...
Christian MichaelsNov 2, 20183 min readNot Scoring the Sales? Here’s How Conversion Rate Optimisation Services Can HelpIt’s the Online Olympics. Your potential customer is in the starting blocks for the 110 metre hurdles. Make it to the finish line you win...
Christian MichaelsOct 22, 20183 min readSubject Line: Email Isn’t Dead. Preview Text: 4 Benefits of Email Marketing You Must Make Use Of‘You’ve Got Mail’ may take us back to one of our favourite 90s movies, but the beauty of the email is still going strong today. Yes,...
Christian MichaelsOct 17, 20183 min read5 Benefits of Hiring a Digital Marketing AgencyWe get it; your business is like the child you chose to have. You nurtured it; you watched its first steps; you stopped it from falling...
Christian MichaelsOct 15, 20183 min readEmpathetic Content Marketing: The Human Behind the MachineAddressing human psychology in marketing is not a new concept. In fact, we have written many a time about the importance of understanding...
Christian MichaelsOct 10, 20183 min readMotion in the Online Ocean: Why Video Marketing is a Must-HaveIt isn’t so much that we’re lazy, but we are tired, we are pressed for time, we are entitled to an easy ride every now and then. In comes...
Christian MichaelsOct 8, 20184 min readThe 6 Questions You Need to Ask Before Hiring a Digital Marketing AgencyThere are bountiful benefits to hiring a digital marketing agency. When business is static, if you’re just starting out, if your internal...
Christian MichaelsOct 1, 20183 min readDon't Fear the Rebrand: Here are 4 Rebranding BenefitsWhether it is jumping from a plane or catching a spider, getting over our fears makes us stronger. What does that have to do with...
Christian MichaelsSep 27, 20183 min readRelevant, Responsive, Constant: Why your Brand Needs Social Media MarketingSharing is caring, is it not? This is the wonderful thing about social media; in spite of its bad rep for being superficial and...
Christian MichaelsSep 24, 20183 min readIs it Time for a Digital Marketing Makeover?Sir David Attenborough knows better than most that in the wild, it is survival of the fittest. The same can be said for the World Wild...
Christian MichaelsSep 21, 20183 min readWhy a Small and Mighty Marketing Agency is a WinnerThey say that big things come in small packages, and that is certainly the case at Christian Michaels. As a compact marketing powerhouse,...
Christian MichaelsJul 9, 20183 min readVisual Hierarchy in Web Design: What is it and Why is it Key to Online Success? (Part One)We may all be adults here, but how many of us still love looking at a good children’s book? They are vibrant, easy to follow, and the...
Christian MichaelsMay 15, 20183 min readA Clear Route to Web Design Success with Easy NavigationWe’ve all experienced the frustration of not being able to find the fitting rooms in a clothes shop, or the fire from not being able to...
Christian MichaelsApr 23, 20183 min readWhy a Smart Website is a Must for Small Businesses and Start-UpsWhether or not your website is for Ecommerce, it is the ultimate platform for building your brand, creating an online presence, and...
Christian MichaelsApr 28, 20173 min readMarketing Strategies & Digital Media in the 2017 General ElectionTheresa May forced the UK onto another path of uncertainty by calling a surprise general election on June 8th. A bold yet cunningly...
Christian MichaelsApr 6, 20172 min readWhy Manchester Businesses Should Use a Local Digital Marketing AgencyManchester is fast establishing itself in the global digital landscape as a leading city in terms of its thriving digital sector. Known...
Christian MichaelsMar 28, 20172 min read3 Tips To Create AdWords That Will Drive Clicks From Your Target AudiencePPC (Pay Per Click) advertising is an effective method of driving traffic to the website’s of small businesses who find it challenging to...
Christian MichaelsFeb 10, 20173 min read3 Local SEO Tips That Will Drive Local SalesDevising an SEO strategy that targets local audiences is another game entirely. When optimising a website for local searches, an SEO...