Black Friday - one of the most important days in the retail calendar, and now is the time to prepare for it. On last year’s Black Friday,...

We all know about SEO, or search engine optimisation. If your website isn’t returning the sales and enquiries that you expect the...

When running a PPC campaign, it is important to continually optimise your ads to sustain or improve their performance. Part of the appeal...

Key performance indicators (KPIs) are used across many industries as a way to measure how well something is performing. Applied to pay...

Used correctly, pay per click (PPC) advertising can do wonders for your business and provide excellent return on investment. If you are...

PPC (Pay Per Click) advertising is an effective method of driving traffic to the website’s of small businesses who find it challenging to...

PPC – or Pay Per Click – advertising has exploded in popularity over the last few years, mainly due to its ability to thrust brands and...

Despite many of its more dedicated fans arguing to the contrary, PPC’s hold over paid digital marketing has started to slip in recent...

Google has been dabbling with different ad layouts for years. So despite the commotion surrounding the end of right hand ads, the news...

‘When you pay peanuts, you get monkeys’ -Anonymous Being in business, it’s likely that you’ve heard the above saying before – either as...

Generating traffic and getting those sales numbers up through Google can be a long and tedious process when you leave it to develop...

When it comes to running a business, getting the right brand image, exposure and customer engagement can mean the difference between...

If you are conducting a Google AdWords campaign then you have no doubt thought about bidding on your brand terms. This is a topic that...

The thought of restructuring a PPC campaign is something that tends to strike fear into the hearts of many digital marketers. However, it...

Google Adwords and PPC Management (Pay Per Click) is a great way to market your business on the internet. With the ability to promote...

Google recently launched Flexible Conversion Counting. This new type of conversion allows advertisers to track the types of conversions...

Long tail keywords are one of the best ways that you can get traffic to your website through PPC management. Reason being because they...

PPC Management with AdWords has become a must for any business that wants to drive relevant traffic to their website. However, this...

PPC is seen as one of the easiest ways to give your website greater exposure in the search results. The only problem is that with so many...