Twitter is a marvellous social media platform, great for gaining brand recognition, capitalising on media trends and directly engaging with customers and prospects. As a social media agency, we have been using Twitter as a platform for our own marketing, as well as that of our clients, for some time now and have seen some great results from it. In this week’s article, we’d like to talk you through 5 of the key benefits of Twitter for businesses.
1. Tagging
When you use an image in your tweet, you can discretely tag up to 10 additional accounts in your post. These could be customers you are thanking for positive feedback, competition winners or selected individuals or businesses you want to appeal to. This function allows you to reach out to people directly and target them with relevant posts, promotions and business updates. Tagging is a great way to get more impressions with your tweets and works wonders for spreading your brand’s message.
2. Great for Customer Insight
Twitter allows you to track what your clientele are talking about, as you can see open conversations between individuals and companies. Through this, you can ascertain and address any pain points that these individuals may be experiencing. This allows you to then market your services in a way which answers their questions and addresses their issues. Of course, you can also directly reach out to these individuals too.
3. Drive Web Traffic Through Twitter
According to a study, 47% of people that visit a Twitter profile will also visit the website of that account (more stats here). This means that you can attract relevant customers to your pages through on-brand and topical posts, from there you can then deliver them directly to the page or pages you want them to see on your website. Pretty good right? Furthermore, you can share content in your posts which will link back to your website; blogs, promotions, new ranges, etc. In this way, you take the customer directly to the page which contains more information on what they are interested in.
4. Engage Your Customers Directly
A business’ Twitter can engage directly with its clientele, whilst allowing you to see what your customers are saying about you. This has two main benefits; firstly, it allows you to reward and thank loyal customers, secondly, it allows you to address and neutralise any negative feedback before it gains traction. Furthermore, when you communicate with your customer base as a business it helps to create trust and gain recognition for your brand. You can increase this further by capitalising on trending topics and hashtags to interact with these individuals.
5. List Creation
This feature of Twitter allows you to group accounts together, such as customers, competitors, media publications, etc. This makes engagement easy as you can target specific groups who may have different levels of interest in your company; prospective customers, existing customers, customers who haven’t ordered in a while and so on.
A Social Media Agency in Manchester
We would always recommend using Twitter to any owner wishing to develop their business. This platform is the best of the social media channels for interaction, allowing your business to gain that all-important brand recognition and trust. That said, these extensive benefits are only enjoyed to the full when this channel is managed professionally and intelligently, in which case you may wish to speak to a social media agency. Luckily for you though, we are a social media agency, based in Manchester, and pride ourselves on our ability to develop our clients’ brands through the apt use of social media. Get in touch today to find out more.
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