On Thursday 23rd November, three members of our team will be heading over to the Etihad Stadium in Manchester to represent Christian Michaels at the North West Business Expo. With hundreds of delegates already registered to attend, we’re really excited for this opportunity to meet business owners from across the region and share our digital marketing tips and advice with them. At the event, we will be offering visitors free SEO and social media audits, and advice on any marketing related problems they have faced.
SEO Audits
Our free SEO audit is a great opportunity to have your website’s current optimisation evaluated by Company Director Christian, who can tell you what you are doing well and suggest possible improvements. Christian will analyse your on-page SEO, as these elements are fairly simple to adjust and can have a significant impact on your search rankings. There are so many different factors which contribute to your Google search ranking, some you may be aware of and others you may never have heard of. It is well known that using relevant keywords in all elements of your site’s architecture is a crucial ranking factor, but it is important to use them correctly. Our audit will assess your use of keywords in your page titles, meta titles, meta descriptions, header tags and content, and identify whether your SEO could benefit from adding or removing certain uses of keywords. This audit will help you locate areas for improvement which could potentially boost your rankings, so it is definitely worth popping down to see us.
Social Media Audits
Social media for business is tricky to get right. Nearly all business owners recognise that it is a worthwhile marketing channel and an excellent way to communicate with their audience, but they also frequently encounter problems such as not having enough time to devote to regular posts, and struggling to find the right content to share. During the audit, our Social Media Executive Ella will identify any problems with your social media strategy, and offer expert advice on how to remedy these problems to increase your engagement and help spread the word about your brand. At the event we will be able to offer advice on which social media channels are likely to be most effective for your industry and your business, and give you tips to improve your posts.
Even if you think your current strategy is working well, having your website and social profiles reviewed by a second pair of eyes might highlight things you hadn’t previously noticed and help you fine tune your strategy even further. The North West Business Expo will take place at the Etihad Stadium on Thursday 23rd November from 10.00am to 3.00pm. The event is free to attend, but visitors must register in advance via the North West Business Expo website. If you would like to find out more about how we can help with SEO and social media marketing, explore the resources on our website.
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