There are two marketing channels that are crucial to any blogger or publisher’s chances of success; content marketing and a social media strategy. The ideal scenario is that you are using both of them to market yourself and generate revenue. Problem is that this can seem daunting if you have no idea how to do it because there are certain steps you need to take to ensure that you build your fan base the right way and monetize at the same time. The whole point with this post is to show you how to do both the right way.
Many publishers struggle with generating revenue and building their fan base at the same time. If you are one of those people then you are going to love today’s post. In this post I’m going to show you some simple steps that show building a loyal fan base and generating revenue by using twitter for marketing is as simple as posting valuable content and positively interacting with your social media followers.
There are some important Twitter marketing points that you need to take away from this video:
Be nice to your followers. That means helping your followers whenever you can. Post valuable content that will help them, show them that you actually care. Essentially, show them that they matter to you because they do. If it wasn’t for them you wouldn’t have a business in the first place.
The best thing to do regarding content creation is choose your niche carefully and post content that is going to be of interest to your followers.
In order to gain Twitter followers and increase your following on any social media platform for that matter, you have to be active with your followers. So that means answering questions from them, communicating with them, responding to any positive/negative feedback from them. Show them that you’re a real person and that you actually care. This will do more to help you gain followers than almost anything else because you will win their trust by doing so.
Humour and sarcasm (in moderation) are a great way when using Twitter for business to get responses from your audience and keep them entertained. The lesson here is don’t be afraid to express your personality. After all, your personality is one of the truly unique things that will separate you from others in your niche.
Avoid negativity on social media as much as you can. If someone posts a negative comment then respond positively. It will show your followers that you care and that you value their feedback.
In Conclusion
Twitter and social media in general, along with content marketing are two brilliant ways that you can gain Twitter followers and generate revenue. However, you need to follow some simple steps to make this happen and now you have those simple steps outlined for you. The process is simple but like anything, you need to put the effort in to start seeing results.
Have you had any success with your twitter marketing strategy generating revenue and building a fan base following these simple steps? If so, let me know in the comments below.
With special thanks to Murray Newlands of Search Engine Journal and Calvin Lee of Mayhem Studios for providing this great video.
Christian Michaels
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