We’re all aware of how effective social media and content marketing are as tools of promotion and building brand reliability but did you know that there’s reciprocity between them that’s mutually beneficial? Social media and content marketing were made for each other: without quality content writing, social media pages wouldn’t be visited and without social media, content writing wouldn’t reach its intended audience. But using the two collaboratively does much more than help you gain exposure; using our tips you can use both channels to engage users when they need it rather than when you create it.
1. Monitor What Your Audience Engages With The Most
The most effective social media marketers don’t post without extensive research. Social monitoring is a useful way of gauging how your target audience responds to a particular topic. By researching and keeping tabs of what garners the most engagement, you can use this information to craft your future posts so you’re giving your audience exactly what they’re looking for. Doing this manually can be time-consuming which is why it’s worthwhile to use data-driven social monitoring tools like Brandwatch. Their data insights will help you create content that is highly targeted and built around what they want, increasing the likelihood of drawing in engagement.
2. Maximise The Way You Share Content
If content doesn’t reach anyone, it’s wasted. The sole purpose of content is to get it in front of people and through social media, the possibilities of who it could reach are endless. We can encourage users to share content in a number of ways. Using visual content increases the likelihood of engagement as statistically, visually driven posts get more views, clicks, shares and likes than text-based posts. Use short, snappy, concise headlines when you share the posts and embed things like quotes and facts so the reader is encouraged to repost it.
3. Use The Power Of Influencers
Finding and engaging with the perfect influencer can completely skyrocket your content marketing strategy. If the right influencer retweets, shares or comments on your post then it can generate more engagement than paid advertising. Finding the right one requires a lot of effort but it’s definitely worthwhile as a co-sign from them can drive a volume of traffic to your posts that you’ve never had before. The outreach element of marketing is so important and so effective; building a strong relationship with an influencer could be one of the best business moves you’ve ever made.
Use social media and content marketing together effectively and you’ll reap the rewards. Our team of social media executives and content marketers know how to maximise the use of these tools successfully, taking the hassle away from you. Get in touch with us to find out more.
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