If you’re reading this, there’s a firm chance that your business has yet to embrace the power of blog writing. Maybe you’ve come here out of guilt, or maybe it’s to find out what you’re missing out on – either way, once you’ve read our reasons for getting your writing cap on, you’ll leave feeling inspired!
1) Keywords, Keywords, Keywords
When it comes to SEO, keywords are your best friend – they can help bump you up the search ranks of Google simply by being on your website, and the more creative they are, the more likely it is that your brand will appear on page one. Of course, most of your competitors have already thought about that, and their websites are full to the brim with long keywords. So why not go one better and introduce blog articles to your site to further push out the keywords you’re interested in? This simple action can make all the difference when it comes to Google weighing up who gets the coveted top spot on the first page!
2) Content is King
If your business is on social media (which it really should be), you may find that you’re struggling to put out content that gets your point across, or which your audience are interested in hearing about. Make the process much easier by creating the content you’re looking for. It’s a great way to super charge your social media activity and you may even find that other brands post and tweet your content to all of their followers and fans.
3) Speak with Authority
To write an article on a particular subject or industry, one must have sufficient knowledge on the topic in question. After all, people are more likely to trust a brand or individual who clearly knows what they’re on about and understands the industry. There really is no better way to show off what you know than by blogging about various topics – from opinion pieces on industry news, to providing tips and tricks to your audience. Not only does this build your personal credibility (either as a brand or as the writer of the article), but it also aids your social authority when shared i.e. Google knows that you know your stuff because people are sharing it and relying on the information you’re providing.
4) If You Write it, They Will Come
Writing and distributing company blogs is a great way to generate more traffic to your website – either through Google search results or by pairing content with an intuitive social media strategy. Including a call to action at the bottom of a blog, and links to previous blogs or services pages throughout the text, can further increase the amount of traffic generated by sending readers to wherever you want them to go within your website!
5) One Door Opens
Visibly being involved in your industry can yield some fantastic opportunities for your business and yourself – it’s not unusual to end up having your article featured on different news sites or in print if the reaction is positive, or you may even be invited to write a guest piece for another brand or blog. Keep the opportunities available to you in mind when you’re next mulling over whether or not to blog – it could change your business for the better!
Interested in giving your business a content boost? Get in touch with the Christian Michaels Agency, and let’s talk about how you can get your brand blogging today!