Over are the festivities. Over are the dark mornings leaving us feeling lethargic. The birds are singing and we are ready to kick start spring. At this time of year we are accustomed to deep cleaning our homes, getting rid of unwanted items, clearing the cobwebs in the loft, and giving a coat of paint where places are looking tired. It is therapeutic, proactive, and probably means you will have plenty of guests whom you are proud to show off your hard work to. The team at Christian Michaels believe the same treatment should be given to your website. Clean up your website and invite a wider audience. It is the season to be web design aware and we want to share why.
Web Design is Constantly Evolving
Technology is transforming the world as we know it. Either to discover more about life beyond our planet, or to develop ways to sustain and facilitate life on it, technological advancements filter through every aspect of our lives. When it comes to tech and website design, we see new trends for and throughout the New Year. Whether it is the inclusion of animations in web-design, making a mobile-friendly website, methods for optimising content, or taking steps to ensure a positive user experience, a reliable web design agency will be able to follow and predict trends. By spotting features of an out-dated website design, a skilled web designer can apply design elements that will enhance a client’s online presence that in-turn enhances their business.
This spring, it is out with out-dated web design, and in with a new optimised website.
Budget a Fresh Website Design in First Quarter for Success in the Rest
Not only are we coming up to the end of the first quarter, but we are nearing the end of the financial year. Your online presence is an essential part of your business whether you have an ecommerce website or an informational website. It is the ultimate platform to share your story and invite enquiries and sales. You may require an “upcycle” of your website design; it could be that an entirely new site is the boost you need to spring into the new financial year. In either situation, a web designer will be able to develop your website whilst maximising a positive user experience and maintaining your brand identity.
Stay Up-To-Date with Your SEO
As your business evolves and grows, it is vital that your SEO campaign responds to it. This maintains relevance within your site that can be read by the Google algorithms and keeps your website climbing the search rankings. Of course, the more relevant your website content, the greater flow of traffic to your website.
When did you last check your search analytics? When you are running your own business, you often do not have the time, or the expertise, to understand and react to the technical aspects of SEO. Website design agencies will often have SEO experts who can apply their knowledge to your web development, design and content. A dedicated SEO service provider will continually assess and tweak and research keywords that can be crafted into Meta titles, H tags, URLs and content. For more information about how to pick the right SEO agency, you can read our blog.
Get the Conversions You Deserve
Your business means everything to you. All of the effort you put into it should be recognised by clicks onto your site converting into enquiries. By taking this opportunity to freshen up your web design, you can expect to see not only an increase in traffic to your site, but a significant increase in conversion rate, should you seek the help of a web design agency. There are a number of website design elements which factor into achieving great conversion rates. Usability and ease of navigation, frequent and clear Call To Actions, effective SEO, and mobile-friendliness are all crucial components. You deserve to see results coming from your hard work. When business dips or slows, a fresh website design could be the move to kick it into action.
Where websites are often the first port of call to your business, why wait to optimise its potential? Your online presence is the best way to build reputation; reputation builds trust; trust builds custom. When you are getting down to spring cleaning your home this March, think about your website. If you're after some web design spring cleaning, get in touch for a free consultation.
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