‘A picture is worth a thousand words’: it’s a phrase you’ve probably heard dozens of times in your life. Whoever said it to you had a good point – especially when it comes to your business’ image and activity – and it’s an adage that has gained even more significance during the era of social media marketing. That’s why it’s never been more important to put more effort into your brand design – which is where a graphic design and marketing agency in Manchester can help!
Research, Research, Research
Getting your brand design spot on takes a lot of research, and thus a lot of time. Whereas you may not be able to spend hours delving into what kind of logo and image consumers respond best to yourself, a graphic design and marketing/digital design agency can. Using experience of different markets and knowledge of consumer psychology, a design expert can make your brand count for a lot more than if you did it by yourself, putting facts and experience behind the brand.
Take it Offline
So you’ve got research behind you and your brand is up to scratch – what now? Well, although we live in an online world, it would be foolish to discount offline marketing as a viable means of reaching your customers. Creative design agencies, through the use of experienced graphic designers, are more than likely able to assist with stationary design, flyer printing and even brochures to use at events, bringing your brand offline and making it recognisable to audiences who may not delve onto social media very often.
Get People Talking
Moving back to an online perspective, generating buzz around your branding is another speciality of a digital design agency, with many having social media teams ready to push out their clients’ new identities, or to assist in building online strategies on their behalf. The manpower, time, resources, and effort that go into this are something of a gift when outsourced to design and marketing specialists.
An Outside Perspective Helps
Finally – as with most things – it helps to have an outside perspective on your branding or physical marketing materials. Although you may be determined to have everything looking a certain way, there may be design limitations that could hamper efforts further down the line (such as formatting issues or outdated logo designs). Getting some outside perspective will do you a world of good.
All in all, having a digital and graphic design agency – like the Christian Michaels Agency in Manchester – assisting you in your branding is like having your own team of graphic designers, printers, marketers and branding specialists, without the cost and with more resources and experience at their disposal. So what are you waiting for?
Looking to refresh your brand image or simply need graphic design services? The Christian Michaels Agency is a digital marketing and graphic design agency in Manchester with the expertise and experience to bring your business’ identity to life.
Get in touch and let’s discuss your needs!